Sell Your Home on Your Terms

With the Compass 3-Phased Marketing Strategy

Pre-Marketing Delivers Results

Our data shows that Compass-sold homes that are pre-marketed before going live on other public websites see these advantages

2.9%*
Higher
Closing Price
20%*
Faster
to Contract
30%*
Less Likely
to Drop in Price

The Compass 3-Phased Marketing Strategy Disclosure Form.

Click here to view it.

How it Works

Our 3-Phased Marketing Strategy is designed to help you find the right price, maximize your home’s exposure, and attract strong offers.

PHASE 1

Generate Early Demand

LAUNCH AS COMPASS PRIVATE EXCLUSIVE

Just as many companies test products with a smaller audience before launch, listing your home as a Private Exclusive allows you to showcase your home to our network of top agents and clients. Use this time to test your price, get feedback, and make adjustments before going public.

PHASE 2

Generate Early Demand

LAUNCH AS A COMPASS COMING SOON

Launch your listing first on Compass.com, where buyers can find it without seeing any days on market or price drop history. This early exposure builds anticipation and interest for your home before it goes live on other sites.

PHASE 3

Sell Better

LAUNCH ON PUBLIC WEBSITES

Armed with valuable feedback and maximum demand from agents and buyers, we’re positioned to launch your home on the MLS and third-party sites with the best possible outcome.

Three Strategic Launches, One Exceptional Sale

Your Home. Your Choice.

The Compass 3-Phased Marketing Strategy provides convenience, flexibility, and control over timing

Home Not Market-Ready?

Renovations and staging take time — and can delay your ability to list.

OUR SOLUTION

Listing first as a Compass Private Exclusive buys you time. Begin testing your price with a select audience and attract buyer interest while your home updates are still underway.

Don’t Want A Public Open House?

Hosting traditional open houses often means giving up your time, comfort, and privacy.

OUR SOLUTION

Preview your home to serious buyers and build demand by listing as a Coming Soon — so you can schedule private showings on your own terms, without the stress of open house foot traffic.

Let’s Connect

Patrick Higgins

Principal Agent, Affiliate Broker, REALTOR®

*Findings are descriptive statistics and compare the average of Compass residential listings that went active on a MLS and were pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon vs. the average of Compass residential listings that went active on a MLS but were not pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon from January 1, 2024 – December 31, 2024 as well as measure the percentage of Compass Coming Soon residential listings that sold during the period January 1, 2024 – December 31, 2024. Compass Coming Soon listings that sold off the MLS are identified as having a close date in 2024, were pre-marketed as a Compass Coming Soon, and were on the MLS for less than one day. Source: Compass data. Findings from the internal analysis were based on a hedonic regression analysis that examined Compass residential closed sell-side transactions from January 1, 2024 – December 31, 2024, nationally and for all residential property types (single family, co-op, condo, townhouse, and condop). For 2024, Compass pre-marketed listings are associated with an average 2.9% increase in the final close price versus Compass listings that went directly to the MLS. The estimated effect has a 95% confidence interval ranging from 1.9% and 3.9%. This finding may vary depending on market conditions and seasonality.

The results provided are based on current data and methodologies, and should not be interpreted as definitive predictions of future outcomes. Compass utilizes a Compass Private Exclusive listing and/or Compass Coming Soon listing at the direction of the seller. Compass makes no warranty, representation or guarantee as to the accuracy of these results or any actual outcome of using the Three Phase Marketing Program. Results may vary. Correlation does not necessarily equal causation.